China’s environmental crisis is one of the most pressing challenges to emerge from the country’s rapid industrialization.
Acid rain poisons whole rice fields and drinking water. For years, Greenpeace has been fighting against the big players of the coal-fired power stations but needs the help and every voice of China's inhabitants.
People have to be reminded of the destruction and must not let this phenomenon become normality.
Therefore, we developed a product that allows people to experience the effects of acid rain on by themselves.
A pH-sensitive umbrella that changes its color and reveals a strong message as soon as it comes into contact with.
// Anne & Michal //
Agency : Ogilvy & Mather China
Awards: ADC, YGA 20 Guns Winner