Jelmoli

The Christmas campaign is one of the most important and biggest events of Zürich`s largest department store Jelmoli.

The claim “Jelmoli - A Home For Christmas” should represent the festive atmosphere, warmth and comfort of Christmas shopping at this store.

Logo design, petrol green in combination with gold should represent the brand’s high-quality and the retro illustrations with modern elements its long tradition and home atmosphere as well as its modern and progressive orientation.