Pattex “One For All” is one of the most universal products of the Pattex Glue Family.

The challenge was to prove its incredible strength and power. 

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We built a big outdoor installation placed in the center of Budapest, in the shape of the number “1” which is part of the product logo. The main focus of the campaign was the 3m sculpture, made of different materials. No nails, no screws, only Pattex hold it all together. The number ‘1’ was then photographed and used as a Key Visual for the main Pattex One For All marketing communication.

 

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// Michal //

Client: Loctite

Agency : Heimat 

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