Paypal

"Moneypool"

PayPal is nb 1 worldwide for online payments. Except for one country. Ironically that's the country of the banks: Switzerland. 

That must change! There's only one problem: the Swiss already have a market leader: Twint. But we have something that Twint and the Swiss don't have yet: Moneypool - The ability to pool money online. 

Our idea: We created a moneypool, in the truest sense of the word! Right in the middle of Lake Zurich. With thousands of banknotes. A small guerrilla action. A large number of views, clicks, shares and a lot of attention in Switzerland for PayPal MoneyPool.

// Anne & Michal //


Client: Paypal

Agency : Die Botschaft